Cycling Media of the Year
Company: Epic Road Rides
Website: epicroadrides.com
Supporting Statement:
Mission, audience and content focus
Epic Road Rides is an independent cycling travel platform, founded in 2018 to help cyclists discover and plan brilliant cycling holidays. Its mission is to inspire more people to explore the world by bike through trustworthy, cyclist-first destination guides, route information and practical planning support. Its audience ranges from leisure riders and families to road, gravel, touring and bikepacking cyclists.
Originality and relevance
Epic Road Rides publishes original, in-depth coverage of destinations and topics that are often under-served. Recent examples include the Isle of Man (https://epicroadrides.com/destinations/cycling-uk/isle-of-man/), gravel cycling in Piedmont, Italy (https://epicroadrides.com/cycling-blog/gravel-cycling-piedmont-cuneo/), northern Vietnam (https://epicroadrides.com/destinations/cycling-vietnam/northern-vietnam/) and Japan’s historic forest roads (https://epicroadrides.com/cycling-blog/rindo-bike-tour-japan/). These guides go beyond generic travel content, combining inspiration, route insight, logistics, local knowledge, accommodation and tour options.
Engagement and reach
Epic Road Rides reaches a significant, engaged audience: 1.6 million annual pageviews, 540,000 Instagram views and 1.1 million Facebook views in the last 90 days. Its content is free, with no paywall, yet readers voluntarily support and review the platform through Ko-fi (https://ko-fi.com/epicroadrides). Epic Road Rides is also active on Reddit, helping cyclists directly with practical trip-planning suggestions.
Industry contribution and excellence
Epic Road Rides covers 130+ destinations and works with tourist boards and tour operators in the UK and worldwide. It showcases trusted industry partners, gives smaller operators a voice, and has loyal repeat clients with excellent testimonials (https://epicroadrides.com/get-involved/work-with-us/#testimonials). Clients value the team’s expertise and ability to provide long-term visibility.
The platform also shares thought leadership and trend insights through industry newsletters, LinkedIn and articles such as top cycling destinations in Europe 2026. It runs regular free virtual industry networking calls.
Epic Road Rides is women-led, with women making up 80% of the team. In 2025, their founder, Clare Dewey, was a finalist for Travel Media Awards Content Creator of the Year.
Entry ID: 17667
