SPONSORS
Sponsoring the BikeBiz Awards
V12 Retail Finance
Category Sponsor
V12 Retail Finance has been helping retailers offer finance to their customers for almost 25 years. We partner with cycle retailers across the UK, giving customers a simple way to spread the cost of bikes and accessories.
We’re focused on making finance straightforward, accessible, and supportive of the customer journey, whether that’s in-store, online, or over the phone.
Our approach is built around long-term partnerships, helping retailers grow by offering flexible payment options that work for their customers. With a strong focus on service, technology, and ease of use, we’re proud to support the cycle industry.
Website: www.v12retailfinance.com
The Bikeability Trust
Charity Sponsor
The Bikeability Trust is a Charitable Incorporated Organisation with the vision to ensure everyone has the confidence to cycle and enjoy this skill for life. The Trust manages, develops and promotes the Bikeability programme on behalf of the Department for Transport.
Bikeability is the Department for Transport’s flagship national cycle training programme for schoolchildren in England, and is a key component of Gear Change. Bikeability cycle training is a practical training programme, which provides schoolchildren with a life skill and enables them to cycle confidently and competently on today’s roads. More than 5 million children have received Bikeability cycle training since the programme’s inception in 2007. The Trust aims to make Bikeability the leading programme for cycle training by ensuring:
- Child focussed:We deliver cycle training to both children and adults, but the majority of delivery is helping children learn the life skill of cycling
- Inclusivity:We take action to reduce barriers to participation and ensure that anyone who wishes to access Bikeability cycle training is able to
- Efficiency:Our delivery programme offers value for money and is delivered in an economic and efficient way
- Influence:We share our evidence of the impact of cycle training across a variety of sectors (transport, education, environment, health, leisure, etc)
- Collaboration:We work with stakeholders, partners and commercial organisations to achieve our vision and ensure Bikeability is a household name
Topeak
Award Sponsor
Topeak is a global leader in innovative cycling accessories. Built by cyclists, the brand delivers high quality tools, pumps, racks, bags, lights, and workshop solutions that enhance the riding experience from start to finish. Known for durability and precision engineering, Topeak products are trusted by riders and retailers alike. Its workshop range, including PrepStation systems and Team Issue tools, provides professional grade solutions for both home mechanics and in store servicing, helping retailers support customers beyond the point of sale. With multiple award-winning products recognised as category benchmarks, Topeak continues to drive performance, reliability, and strong retail appeal. From preparation to maintenance, Topeak helps cyclists prepare to ride.
Windwave
Event Partner
Windwave is an independent and award-winning distributor of bicycles and cycling components, based on the South Coast of England. Established in 1987, they’ve grown to become one of the UK’s largest cycling distribution companies, representing a diverse portfolio of renowned international brands. Known for their extensive product range, efficient logistics, and strong focus on customer service and technical support, Windwave plays a crucial role in bringing quality cycling products to retailers and riders across the UK.
Bikesy
Category Sponsor
Bikesy.co.uk is a UK cycling price comparison and deals platform that helps riders find the best prices across trusted retailers nationwide. Since launching in 2015, Bikesy has become a go-to resource for UK cyclists looking for the right bike at the right price.
What we do
Bikesy brings together pricing and availability from hundreds of UK cycling retailers, so riders can:
- Compare prices instantly across multiple retailers
- See the day’s best price drops and stock clearances on our Daily Deals page
- Find the best deals on bikes, e-bikes, components, accessories and clothing
- Find products in stock when items are hard to track down
- Support independent and specialist bike shops alongside the major retailers
Beyond price comparison, Bikesy publishes bike reviews, model guides and how-to articles, helping riders understand what they’re buying before they buy it.
E-bikes on Bikesy
E-bikes are a growing focus for Bikesy. Riders can compare e-bike prices across UK retailers, find discounted ex-demo e-bikes, and read guides that help first-time buyers work out which type of e-bike suits them.
Why the E-mobility award?
Bikesy believes e-bikes are one of the most effective ways to get more people riding. That means not only sport cyclists but commuters, parents, older riders and people returning to cycling after years away. E-bikes make longer distances and hilly routes manageable, and with motoring costs high and household budgets stretched, they offer an affordable, practical alternative to the car for everyday journeys. Sponsoring the E-mobility award is Bikesy’s way of recognising the brands making that possible.
Quote from Marco Faimali, Founder, Bikesy.co.uk
“We firmly believe e-bikes are the answer to many more people’s everyday transport needs. With the cost of driving so high and budgets under pressure, an e-bike makes getting to work, doing the school run or popping to the shops cheaper, healthier and genuinely enjoyable. It’s opening up cycling to people who never thought it was for them, and that’s something we want to champion.
“Across the UK, e-bike brands are making this happen through great products, real innovation and a commitment to getting more people riding. This award is a chance to celebrate that, and the finalists are a fantastic example of the talent in the sector. We’re proud to support the E-mobility award, and congratulations to every finalist.”
Links
- Website: https://bikesy.co.uk
REID Bikes
Event Partner
Founded in Australia in 2009, Reid Bikes has grown into a global bicycle brand, with products distributed in more than 30 countries, including Australia, the UK, North America, Europe and Asia. Our mission is simple: to make cycling accessible by designing high-quality, affordable bikes that inspire more people to ride.
From kids’ bikes and commuters to road bikes, mountain bikes and electric bikes, every Reid model is designed to deliver exceptional value without compromising performance, quality or style. As part of our growing investment in the UK market, we’re working closely with our distributor, Windwave, and independent retailers to build brand awareness, support retailer success and encourage more people to get on a bike.
As Event Partner of the BikeBiz Awards, we’re proud to celebrate the retailers, brands and individuals whose passion, innovation and dedication continue to strengthen the UK cycling industry.
Reid Bikes Quote
“At Reid Bikes, we believe great bikes are only part of the story. The people who inspire confidence, deliver exceptional service and champion cycling every day are what make this industry so special. We’re delighted to support the BikeBiz Awards with Windwave and recognise the businesses and individuals who play such an important role in helping more people discover the joy of cycling across the UK.”
Rob Akam, CEO, Reid Bikes