Event of the Year

Company: iceBike*

Supporting Statement:

iceBike* is the UK’s largest distributor-led cycling trade event and has become a key fixture in the cycling industry calendar.

Held across two venues over four days, iceBike* brings together leading brands, retailers and industry professionals from across the UK and Ireland to discover new products, gain technical knowledge and discuss the opportunities and challenges facing the cycling industry.

More than just a product showcase, iceBike* provides a platform for education, collaboration and industry engagement. Alongside product launches and hands-on demonstrations, the event hosts presentations, seminars and discussions covering topics such as retail development, industry trends, advocacy and the future of cycling.

The two-venue format ensures greater accessibility for retailers across the country and reflects Madison’s commitment to supporting the specialist retail network. The event provides valuable opportunities for retailers to engage directly with brand representatives, technical experts and industry leaders in a way that is simply not possible through traditional sales channels.

The 2026 edition was the most successful in the event’s history, attracting record attendance and delivering exceptional engagement from retailers, suppliers and industry stakeholders. Feedback from attendees highlighted the value of not only seeing new products first-hand but also participating in the wider conversations shaping the future of the cycling industry.

For nearly two decades, iceBike* has continued to evolve and innovate, remaining true to its purpose of bringing the industry together. Its unique combination of product discovery, education, networking and industry leadership makes iceBike* a worthy winner of Event of the Year.

Entry ID: 17485

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