SPONSORS

Sponsoring the BikeBiz Awards

For more information about sponsorship opportunities for the BikeBiz Awards 2025, contact Richard Setters – richard.setters@biz-media.co.uk

Bikedesk

Headline Sponsor

Bikedesk is founded by bike-enthusiasts and driven by a passion for the bike-industry.

We’re a young award-winning company established by Brian, Rasmus and Lasse, who are highly experienced in software development, as well as dedicated bike-riders.

This combination has led us to develop the best digital solution for bike shops. It’s a tailor-made system for handling repairs, sales, customers etc. Every feature is developed to save time, make more money and create the best experiences for the customers.

We have won several awards in different startup-competitions and initiatives in both Denmark and internationally.

The Bikeability Trust

Event Partner

The Bikeability Trust is a Charitable Incorporated Organisation with the vision to ensure everyone has the confidence to cycle and enjoy this skill for life. The Trust manages, develops and promotes the Bikeability programme on behalf of the Department for Transport.

Bikeability is the Department for Transport’s flagship national cycle training programme for schoolchildren in England, and is a key component of Gear Change. Bikeability cycle training is a practical training programme, which provides schoolchildren with a life skill and enables them to cycle confidently and competently on today’s roads. More than 5 million children have received Bikeability cycle training since the programme’s inception in 2007.

Reid Bikes

Category Sponsor

Reid Bikes mission is ‘to make cycling and eMobility accessible to all’. We do this by designing and manufacturing bikes, eBikes and electric scooters for international distribution under our own brand; Reid, as well as for 8 private label product clients ranging from UK PLCs to direct to consumer brands in the US and UK and Australia’s largest bike specialty retail chain.

Windwave

Category Sponsor

Windwave is an independent and award-winning distributor of bicycles and cycling components, based on the South Coast of England. Established in 1987, they’ve grown to become one of the UK’s largest cycling distribution companies, representing a diverse portfolio of renowned international brands. Known for their extensive product range, efficient logistics, and strong focus on customer service and technical support, Windwave plays a crucial role in bringing quality cycling products to retailers and riders across the UK.

WorkWith Studios

Category Sponsor

At WorkWith Studios, we blend creativity, strategy, and authenticity to build brands that cut through the noise. From bold campaigns to data-driven growth, we craft marketing that connects, converts, and inspires.

PERFORMANCE. FULL SERVICE. SPORTS MARKETING

P.S. Our work is motivated by a passion for sport, helping to build and grow participation and communities around the world. Through sport we can help change lives.

Topeak – 34 Years of Innovation (and Counting)

Award Sponsor

For over three decades, Topeak has been the world leader in developing and producing innovative products. From the very beginning, innovation has been at the heart of everything they do—setting industry standards with products that make cycling more convenient, more accessible, and more enjoyable at every level.. Whether in a pro workshop or a home garage, Topeak tools deliver unmatched durability and precision, ensuring riders are always ready to roll. This commitment to excellence extends from everyday riders to the world stage, supporting elite athletes like Nino Schurter.

Bikesy

Award Sponsor

Bikesy.co.uk is the UK’s leading cycling price comparison and deals platform, connecting cyclists with the best prices across trusted retailers nationwide. Launched in 2015, Bikesy has established itself as an essential resource for the UK cycling community. Beyond price comparison, Bikesy provides editorial content including bike reviews, model guides, and how-to articles, helping cyclists understand products before they buy. This growing content library ensures customers can make informed decisions based on both price and knowledge.