We are massively proud of what we have achieved on behalf of our bike brands and without getting too ‘X Factor’, we have been on an incredible journey with them. We’re especially proud of where we’ve taken YETI. In a world of wannabes, it’s a truly iconic brand that we now represent exclusively in the UK, Germany and Austria. Mondraker is another standout success: whilst others doubted their innovative approach, we nurtured this young brand, nine years on we’re sharing the warm glow of award-winning bikes and World Championship DH and XC success.

Support for our territory-exclusive IBDs is second to none: As well as our team of reps and an IS team who are in regular contact, we also provide email updates on our comprehensive marketing activity. We have taken the brands to events across the UK and Europe including Fort William, NEC Cycle Show and ArdRock Enduro. Our dedicated demo fleet support dealer events, and we also provide incentives to IBDs to run their own demo fleets. Both brands offer lifetime frame warranties and if issues do arise our Warranty team offer an exceptionally efficient response to resolve problems and to get our customers back out riding.