Silverfish offer the best range of premium P&A brands in the UK. From FOX to Michelin, from Knog to Race Face we seek out the sector leading brands. But we don’t limit ourselves to established names and are proud to have helped exciting new brands such as Backcountry Research and Skratch Labs break into the UK market.

The complexity challenges of P&A are many but we have worked to master these and pride ourselves on offering IBDs the products their customers want, when they want them. Next day and free delivery options are a given but where we excel is in our overall support package.
In a crowded market, marketing is vital: we invest heavily across events, specialist and social media to ensure maximum visibility and to drive footfall into stockists.

Our direct support for our IBDs operates on a number of levels: As well as regional reps and an IS team who are in regular contact, we provide timely updates on marketing, as well as targeted offers and promotions. Our tech support is second to none; we run training up and down the country to introduce new products and our Warranty team offer exceptionally efficient after sales back-up.