Rutland Cycling is a leading player in bicycle retail, offering omnichannel growth, events and telesales. We supply bikes, parts, clothing and accessories from the world’s best cycling brands with 8,000+ products available with premium shipping, or to Click & Collect to any of our stores. We’re the UK’s premier E-Bike retailer with the biggest demo fleet in the UK and dedicated E-Bike Centres at our stores, alongside Cytech-qualified workhops, Retul bike fit technology, 0% finance, cycle to work and cycle hire.

Customer satisfaction is king for us – scrutinized with store scorecards, audits and mystery shoppers – and we offer 30-day satisfaction guarantees, price match promise and 14-days free insurance, generating a Google review score of 4.7 from 5200+ reviewers.

We support cycling events like the Tour of Cambridgeshire and CiCLE Classic and engage with our community through our #TeamRutland ambassador programme, Breeze rides, store events and local charity initiatives.

We’re growing rapidly too – new superstores in Milton Keynes and Leicester offer a completely unique cycle retail experience with a brand-supported, dedicated store-in-store style. Online, we continue to grow at a rapid rate, offering a tailored shopping experience with the use of the latest AI-powered personalisation software.