In conceiving of and creating Local Bike Shop Day back in 2018 Dan and Deryck of Random Adventure and Modesto Works created an exciting and engaging platform which brought together IBD’s up and down the country with a unified message – Love your local bike shop! By working to create packages of branded POS and supporting stores with strong social media back up and offering free promotional videos Dan and Deryck did far more to boost trade and awareness of IBD’s than product special offers from suppliers ever could. What Dan keenly observed is that cycle shops are a community hub and in order for them to survive this needs to be widely acknowledged and supported. The day has now gained huge momentum in the trade and is a force for good in an atmosphere of difficult trading, to look at an industry that many say is dying and see potential for growth in new directions deserves recognition.