‘Irene makes a fantastic impact on the cycling industry. She is Co-Founder of See.Sense, a successful, fast-growing UK cycling technology and data company, whose bike lights are now sold into 76 countries worldwide and are the preferred bike lights of British Cycling and Cycling Ireland. The company manufactures the majority of its products in the UK, providing employment and opportunities beyond the 14 people directly employed by the company. More than 45% of employees at See.Sense are women, who are represented at all levels of the company and in teams working in technology, marketing, design and data analysis.
‘Irene leads the company’s data Insights team, leading strategy, partnerships, and project deployments, that apply See.Sense patented sensor technology and data to improve the safety and experience of the rider and empower cities with powerful insights. Irene is the Winner of Northern Ireland Women in Business Award for Best Small Business, is listed in Cycling UK’s 100 women in Cycling, and is an Ambassador to the Women in Cycling Network. Irene is a previous Board Member of Cycling Industries Europe and current member of the CIE Expert Panels on Connected Cycling and ITS and the Cycling Innovation Network.’