Ribble prides itself on its passion for cycling and making our customers riding and buying experience bespoke, accessible and all-encompassing with customers able to purchase online, directly from Ribble Cycles head office, one of our brand focused stores or any Ribble event or road show using a holistic secure web based buying process.

British designed, developed and hand assembled in the UK the current range offers 28 models that transverse all disciplines, and riding capabilities.

Outstanding innovation includes the CGR, world’s lightest e-bike range from 11kg and BOTY Endurance SL. Alongside market leading customisation and personalisation via bike builder and custom colour.

Customer service is unrivalled, tailored and continuous with bike expert dedicated teams, in-store, on-line and phone. Locally resourced passionate expert cyclists operating a holistic secure internally developed system provides seamless service and a market leading Trust Pilot score. With an exceptional in-house Digital Development and Marketing team designing the secure and easy to navigate website with on and off line support winning the prestigious Mage Titan Awards for Best B2C Project and Best Innovation. YOY non-paid web session growth of 44% and a bike growth of 40% is testament to the quality of our customer journey and strength of the team.

Accessibility and efficiency with ease of payment, Cycle to Work and finance options through to multiple-options to deliver or collect at convenience with 48% of ebikes and 20% of all bikes touching a physical store. Unparalleled stock holding and highly skilled mechanics, ensures bikes are fully built to order, fitted, pdi’d, despatched and ready to ride with fast track delivery of 1-10 days with specification customisation and within 28 days for complete hand painted custom built and custom colour.

Innovation extends to brand store environments boasting full range displays and provide flexible, interactive spaces that invite a wider community via workshops, events and multi-purpose propositions to add a unique dynamic. Local initiatives include artist collaborations, ride-outs, training days, grass root athlete sponsorship and ambassadorial support – all aimed to get people on bikes.

High profile activity and support for cycling charities and industry include VeloBirmingham, Cure Luekemia L2P, Ride the Nation, Cycle Show, London Bike Show, Cyclist Track Days & Ribble Live.