fi’zi:k was founded in 1996 as the performance brand for the Italian Selle Royal Group.

All aftermarket saddles are still designed and handmade in the Italian factory. fi’zi:k work globally with world leading bike fit experts, physiotherapists and athletes who all help to constantly improve and develop product ranges through a cycle of feedback, innovation and development. The brand remains a market leader in saddles, launching the open saddle range and the Vs Evo 00 models giving riders even more choice when selecting their perfect fitting saddle.

fi’zi:k shoes are also hugely successful for the brand with innovation key to success. For 2019 three triathlon models were introduced, including the R1 using the infinito closure system and knitted upper, providing a custom feeling fit combined with the unidirectional carbon vented R1 outsole for performance. The R5 range was also updated with a focus on fit, introducing overurve and powerstrap closure options. The powestrap was so successful that the Movistar team requested a model they could use for racing- the limited edition Vento R1 powerstrap.

fi’zi:k share two full time members of staff with Extra UK: Brand Manager, Hannah and Brand Specialist Owen. They offer training and support to fi’zi:k stockists across the UK – attending local and national events engaging with riders, offering saddle fit advice and shoe try on sessions. Feedback obtained through this interaction is invaluable, helping forge a close connection with the market, leading to range improvements and product development.