2017 Winners SPECIALIST RETAILER: Bike Treks of Ambleside INDEPENDENT BIKE DEALER: Velorution of London MAINSTREAM RETAILER: Decathlon RETAIL EVENT: Bespoked ONLINE STORE: VeloVixen P&A DISTRIBUTOR: ZyroFisher BIKE DISTRIBUTOR: Moore Large BIKE BRAND: Boardman SPECIALIST DISTRIBUTOR: Volt Bikes SALES TEAM: CSG UK MARKETING TEAM: Shift Active Media BREAKTHROUGH BRAND: Freddie Grubb P&A BRAND: Giro INNOVATION FROM NEWCOMER: KitBrix CYCLING ADVOCACY: Cycling UK RETAILER SERVICES: Cycle Scheme HOSTED BY: EVENT PARTNER: HOSTED BY: EVENT PARTNER: CATEGORY PARTNER: INDIVIDUAL AWARD PARTNER: INDIVIDUAL AWARD PARTNER: INDIVIDUAL AWARD PARTNER: